About a day after I posted an announcement about the seminars, they filled in NYC and Boston. Sorry about that, I am told they are planning another series of events in the first quarter of the new year. This report is from the seminar in DC last week.
Actually the focus of this seminar was supposed to be Politics and Advocacy. Since it was held in DC, so close to an election, I think “Inside the Beltway Bloggin” would have been funnier. I was disappointed that Anil was sick, but pleased to have a chance meet and listen to what the pinch pitch person from Six Apart, Marissa Levinson, had to say.
In fact the main reason I went is to hear the pitch again. Sometimes in my world of servers and interfaces and dependencies, combined with search engines, feeds, and templates the picture becomes too complicated. That probably comes across in my own pitch to prospective business bloggers. Its good to hear the basic reasons for business blogs recited occasionally.
A business blog can be modeled on:
- An outwardly facing newsletter.
- As a simple internal collaboration tool, or sort of ad hoc groupware.
- A way for businesses to extend their reach, or the number of people who hear their message.
I was also very pleased to here Jake Perillo of FeedBurner speak. I am integrating some of those tools into a blog for a client, and I was glad to learn more about them. I was also interested to learn from the audience’s questions how little the subject is understood.
I did NOT have toast for breakfast
One of the funniest things that I learned was that the sort of silly personal blogs are not called cat blogs anymore… Jake introduced me to the phrase “I had Toast for Breakfast Blog”. As he said, we all know someone who blogs like this. (I think it should become the motto of Vox, it would be pretty funny and its the market Six Apart says they are after… even if the market may not want to be called that.)
Other Bloggers at the seminar: