Almost a year ago, I said Dell should start blogging.
If I was King of Dell for a day, I would make all the executives start blogs to communicate with real users.
And they have. The blog is called ono2one and the tag-line is “Direct Conversations with Dell”. So far the content is OK, they have mentioned at least one problem and said they are working on it. I think the “Rules of Engagement” anticipates a bit too much of a confrontational conversation. The whole thing struck me as too public-relations and corporate.
I no longer want to even contemplate the difficulty of being King, but if they asked me to consult, I would tell them to loosen up a little and have some fun.